Originally a venture division of Cambia Health Solutions, TailorWell is a private exchange platform that allows employers to offer their employees more benefits choices through the TailorWell marketplace.
A completely blank canvas, Push jumped in with both feet. We developed a name, positioning and brand personae centered around "Simplicity" and "Choice". Our objective was to build a brand for this technology company with both B2B and B2C sales objectives. Push is responsible for shaping and executing on all aspects of TailorWell’s marketing strategy.
“In my experience there are few creative agencies that can combine the craftsmanship of design with the technology demands of digital marketing. Push is one of those agencies. They've produced everything from web design comps, to videos to brochures and datasheets—All with the same high quality standard.”
Peter Morris, President of TailorWell