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Increase members' participation in health and wellness activities by improving communications.

We helped the Sound Health & Wellness Trust create a strong brand-including new names and logos for both the Trust itself and its new wellness program-and a comprehensive marketing plan to consistently communicate with its 51,000 participants.

We developed a robust website and we continue to implement a multi-faceted communications plan to engage Trust participants in wellness activities with monthly postcards, onsite flyers, formatted emails, a quarterly newsletter, case studies and website updates as well as brochures, a video and other marketing pieces. As part of our ongoing strategic work, we are currently conducting a phone survey, and have conducted focus groups and online surveys to gather participant feedback on the wellness program and on the effectiveness of the communications.

IDENTITY

WELCOME VIDEO

POSTCARDS

NEWSLETTERS

WEB & MOBILE

HRA MATERIALS