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Take this healthcare company from a stage one startup to a fully branded company that is competitive with other national brands.

CarePayment is a healthcare finance company, committed to helping people manage their medical expenses.

We conducted group discovery sessions, focus groups and a competitive brand audit to inform our strategic recommendations. From this research we developed a new brand vocabulary. The brand concept centered around Everyday Expense Management – featuring imagery that reflects real life.

BRAND COLLATERAL

PATIENT MATERIALS

PROVIDER MATERIALS

WEB & MOBILE